WIN workshop: Increase your employability with a PhD - a workshop on becoming your own marketing manager

Completing a PhD takes a lot of stamina. PhD students are known for their strong research and problem-solving abilities, their drive and many other important skills which are highly valued by future employers.
To boost their chances on the job market, they should also focus on their personal sales pitch ahead of applying for a job. Employers typically look for a variety of skills and the aim is to stand out of the crowd. It is essential for the candidates to communicate effectively and to market their skills convincingly.
In this workshop, we focus on the challenge of bridging the communication gap between applicants and potential employers. We will start by changing your perspective to that of a recruiter and what they are looking for. You will then learn to develop your very own communication strategy. It will highlight those skills which you have acquired during your university career. This will enable you to create your own sales proposition to support you in quickly starting your career.

Workshop topics:

• What recruiters look for when interviewing PhD students
• What does it take to build an effective self-marketing strategy?
• How to get people interested in my PhD subject
• How to communicate my motivations and my enthusiasm
• What are my particular strengths as a PhD graduate?
• How to convey that I am an experienced project manager?
• Typical steps of an advanced interview
• Which questions should I ask to find out more about the job?

Your lecturer: Wolfgang Leybold

Application via GRIPS until 11.01.2026